Beautiful and relaxing song and video. I love the vintage aesthetic of this video and hints at subtle sexuality.
Listen to Erich Mrak’s “Think About It” here
Toronto-based, upcoming artist Erich Mrak releases his debut single “Think About It”. The track has a laid-back feel reminiscent to a few of Macklemore’s more composed songs.
Erich Mrak’s 2017 debut single is bathed in Bento’s richness in production value. Bento’s (Mrak’s in-house producer) choices of mellow beats fit well with Mrak’s assertive vocals. Despite the richness of Bento’s production, Mrak’s rap felt pale in comparison. Lyrically, he chose to rap instead of sing his lyrics and that makes it easy for any artist with a basic sense of rhythm. However, Mrak’s choice to double his voice in his single was an exceptional choice because it makes his voice richer. His voice rings deep within our ears, despite the lyrics being crowded by his aggressive rap style.
Overall, “Think About It” sounds messy because there is too much going on in this song. This trait rings especially true during specific parts of the song. For instance, in the instrumental section, the sounds were all mixing together which makes the track muddy. The bass and the beat is extremely prominent in this track. Then Bento (or whoever was responsible) added in the keyboard effect on top of the already prominent sounds. Unfortunately, this mix takes away from the clarity of the track; leaving his audience with a headache. The underlying beat broods in the background of Mrak’s rapping, but never seems to build on that towering epic that it seems to want to deliver.
A strange difference in momentum intensifies the tension between the underlying beat, lyrics, and Mrak’s rap. Mrak is assertive in this track, but the beat is laid-back and chilled. It’s like mixing water and oil together. The lyrics are also much too simplistic and repetitive, especially with his constant repetition in the vocal riff, “Do ya, Do ya, think about?”. It can get annoying really fast. However, this is first of many of his singles this year so his fans will be on the lookout for more fresh music.
Mrak offers this single as an unexpected change of pace and style, which presents itself as a 180 degree shift from his previous works. I wonder if fans of his previous style appreciate this dramatic change in his music. Only time will tell.
Erich Mrak and his debut single is on Spotify, Soundcloud, and Apple Music.
All photos and cover art is designed by Martin Nombrado.
Further listening: Macklemore, Lays, Grimes